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大中华区艾菲奖掌舵人 - 徐浩宇先生

    /Alex Xu


徐浩宇现任艾菲奖大中华区总裁,Effie全球高级副总裁,负责在全球和大中华区打造50年历史,遍及55个国家的世界顶级品牌营销和Marketing Effectiveness奖项的全球影响力。他不光是致力于继续保持奖项在全球化广告营销集团, 平台和广告主的号召力(比如WPPOmnicom, IPG, Denstu, Havas, Publicis, Ogilvy, GroupM, Mindshare, OMD, DDBO, W+K, Satchi Satchi, JVM, BBD, Google, Facebook, Amazon, Twitter Instagram和可口可乐,百事可乐,Nike,麦当劳,玛氏,日产,联合利华,优衣库,P&G, 丰田,奔驰,Apple等等),还大力拓展和顶尖娱乐体育品牌的合作(比如NBA, CBA, ChinaOpen, Primier League, Disney, TimeWarne,环球影城,美国高尔夫巡回赛,英超联赛,联合国教科文组织等等),同时正在不断提升中国广告集团,平台和广告主的积极参与(比如BlueFocus, Hylink, GIMC, 腾讯,阿里巴巴,百度,爱奇艺,微博,美团,58,今日头条,京东,广汽,长城汽车,东风汽车,招商银行,华为,小米, OPPOVIVO,康师傅,农夫山泉,万达集团,碧桂园,小红书,得到,知乎,红星美凯龙等等),从而实现不断创新和保持的艾菲奖的世界影响力。


徐浩宇先生之前在华策影视担任首席市场官,负责影视娱乐推广,IP打造,企业品牌战略,国际化宣传和好莱坞合作。他拥有超过20年基于数据分析,竞争模型,行业发展为基础的新品准入,消费者洞察,产品上市,市场定位,定价分析,整合营销,品牌塑造,财经公关,战略品牌和娱乐营销经验,擅长全球品牌建设,国家推广和品牌升级。服务的客户广泛覆盖影视娱乐,体育赛事,互联网,汽车,快消,金融,IT,游戏,奥运会,世博会和国家推广,服务客户包括奔驰,福特,世界黄金协会,世博会,Volvo帆船赛,华为,Vivo,三星,佳能,奥运会,腾讯,网易,招商银行,德意志银行,美国亚洲协会,当代交响乐之王安德烈.瑞欧等等。在此之前徐浩宇先生历任,华谊嘉信全球总裁(北京,旧金山),华谊嘉信和Smaato董事会成员,迪思传媒总裁,宣亚国际董事总经理,PTC高级战略咨询顾问(波士顿)和麦肯锡战略分析师(旧金山)。他获得波士顿学院MBA和麻州大学Amherst工程硕士学位。


 

Mr. Xu the Managing Director of Effie Greater China, Senior VP of Effie Worldwide.


Previously, He was the Chief Marketing Officer of Huace TV & Films, in charge of entertainment marketing, IP buildup, international media communication and cooperation. He possesses 20 years expert experience of market entry, positioning, pricing, branding, entertainment marketing, channel marketing and promotion based on data analysis, competition modeling and industry research. 


Mr. Xu is an expert of global branding strategy, market segmentation, co-branding and advertising, social, evening marketing, and has served a broad range of clients across Entertainment & Sports, Auto, FMCG, Finance, IT, Internet, Game, Switzerland, Asian Society, The World Gold Council, King of Contemporary Symphony  - Andre Rieu, Wolrd Expo and Olympics and Volvo Ocean Race. 


Previously, he was the President of the Global office of Spearhead Communication Group (Beijing, SFO, NYC, Singapore, London and Hanburg), Board Member of Spearhead and Smaato, President of D&S Communication Group, Mananging Director of Shunya Communication Group, Senior consultant of PTC.com (Boston) and Strategic Consultant of Mckinsey (SFO). He holds MBA from Boston College and a Master Degree in Mechanical Engineering from University of Massachusetts at Amherst.